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Blue Apron, HelloFresh and Plated: What are other alternatives available in Canada?

Meal kits delivery services is a recent concept; it was first seen in Sweden in 2007 by Middagsfrid (“dinner time bliss”). It’s simple: a box filled with fresh ingredients in exactly the right quantities and recipe cards to go with them are delivered to your doorstep. All you have to do is cook up your meals! Blue Apron and HelloFresh are the two biggest players in the industry today.

Blue Apron

Blue Apron (NYSE: APRN) is probably the company with the most media coverage right now, even more so since the failed IPO in June 2017. They are currently the biggest meal kit company in the United-States. The name Blue Apron is from a French culinary tradition where beginners wear distinctive blue aprons in the kitchen.

The American company was founded in 2012 by Matt Salzberg, Illia Papas and Matt Wadiak. Their mission is to make healthy foods available to everyone. Blue Apron currently delivers over 8 million meals per month across the United-States. This is made possible with all three distribution centers located in New-Jersey, Texas and California. The company has not yet developed internationally.

Not only does Blue Apron deliver meal kits, but it also stands out with all other possible add-ons. They offer a wide variety of kitchen accessories as well as fine cooking products. You can also get a box of 6 wine bottles delivered to you once a month.

Its astonishing growth is in part thanks to the company’s ability to secure massive financing. In its first two years as a company, Blue Apron was able to get close to $60M USD in financing. In 2015, Fidelity Investments secured $135M USD in round D. Blue Apron went public in June 2017 and is worth close to 2 Billion dollars.



HelloFresh was founded in 2011 by Dominik Richter and Thomas Griesel. The company initially only delivered meal kits in Germany. Today, HelloFresh delivers in 8 countries, including Canada. HelloFresh’s rapid growth was thanks to its many secured investments. In November 2017, HelloFresh secured more than 300 million Euros.

HelloFresh came to Canada in 2016. They are more expensive ($13.33 per portion) and have close to no flexibility to offer (obligation to get exactly 3 recipes a week).

Source : HelloFresh


Another American actor in the ready-to-cook industry. Initially, Plated was a “à-la-carte” service (on demand) but they quickly turned into a subscription service just like all the major meal kit delivery services.

Plated is in a different position when opposed to its competitors. They offer high-end services and more flexibility. For example, Plated offers meals for 3 people while HelloFresh and Blue Apron do not. Plated also offers a selection of 20 weekly recipes to choose from while Blue Apron only has 6.


Comparison of meal kits services in Canada

To be included in this comparison, businesses must deliver at home throughout Quebec and have been in service for at least 1 year. Companies meeting these criteria are: Cook It™, GoodFood™, Chefs plate™ and MissFresh™. If you notice an error, please contact us as soon as possible using the form at the bottom of this page. Only plans with recipe choices are considered

Cook itTM Chefs PlateTM GoodFood TM MissFreshTM HelloFreshMC

More Info More info More info More info More info

Headquater located in

Montreal Toronto Montreal Monteal Toronto

Delivery zones

Quebec and Ontario Everywhere in Canada Everywhere in Canada Everywhere in Canada Everywhere in Canada

Collect boxes and icepacks
(in the Montreal area)

Yes No No No No

Offer ready-to-eat meals

Yes No No Yes No

Offers add-on products

Yes No Yes Yes No

Gluten-free options

Yes No Yes No Yes

Price for 3 meals for 2 people

$77.00 $59.94 $82.44 $65.94 $82.99

Price for 3 meals for 3 people

$92.00 n.d. n.d. n.d. n.d.

Price for 3 meals for 4 people

$132.00 $107.88 $140.88 $119.88 $139.99

Price for 3 meals for 6 people

$159.00 n.d. n.d. $170.82 n.d.

Subscription without commitments

Yes Yes Yes Yes Yes

Can change the number of recipes and portion anytime

Yes Yes Yes Yes Yes

New menu every week

Yes Yes Yes Yes Yes

Offers a rewards program

Star Chef program No No No No

Smallest box (recipes)

1 2 2 2 3

Biggest box (recipes)

7 4 4 7 4

Number of recipes offered per week (regular subscription)

14 12 12 14 15

100% Meat without added hormones

Yes No No No Yes

Latest news

Cook it acquires Locaal Chefs Plate acquired by HelloFresh Goodfood launches reusable box Metro sells MissFesh to Cook it Chefs Plate acquired by HelloFresh
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This site is a Cook It ™ initiative to provide a comparison of the various ready-to-cook services. All data compiled in the table comes directly from government registers and COOK IT ™, GOODFOOD ™, CHEF’S PLATE ™ and MISSFRESH ™ business registers. In order to allow a detailed analysis, we selected 19 criteria of 100% quantitative comparison, that is to say based on data that can be verified at any time. The package of 3 selected recipes, being the best-selling product in the industry, was chosen for price comparison. Companies are ranked, from left to right, in order of foundation, then alphabetical in case of equality. If you notice an error, or wish to add a comparison criterion, please contact us as soon as possible at