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Comparing Missfresh to other meal kit services.

Missfresh was founded in December 2014, but it was only a few months later that the first box was delivered. The founding team was inspired by Australia where meal kits were already being delivered all over. The main goal behind Missfresh is to make their customers discover new flavors and culinary styles while cooking at home. In August 2017, the Metro grocery stores announced their acquisition of Missfresh.

Missfresh delivers almost everywhere in Canada. Shipping is generally free, although there can be charges if you are in further regions. Missfresh currently only has one distribution center in Montreal.

Source : MissFresh

How Missfresh works

Missfresh operates like most meal kit companies. When you decide you want your first order, you have to subscribe to them and then each week you go select which of the 13 recipes you want. Missfresh also offers a selection of tea and coffee and snacks that can be added to your box. Your selection is then delivered in a refrigerated box that keeps the ingredients fresh during transportation.


A bit of history of Missfresh

Missfresh was founded in 2014 by Marie-Ève Prevost, Bernard Prevost and Ritter Huang. They initially only delivered to Quebec and Ontario but in 2017, they expanded their delivery territory and now almost any Canadian address can get a Missfresh meal kit delivered to its doorstep.

In august 2017, the Metro grocery stores announced that they had acquired 70% of Missfresh. The three founders still own 30% of the company. The reasons behind Metro’s acquisition are clearly explained with the rise in the market share for online shopping in the food industry and it should keep rising in the upcoming years. Missfresh therefore allows Metro to take part in the very dynamic meal kit delivery services industry.


Comparing Missfresh

Missfresh has many Canadian competitors. The most popular ones are GoodFood, Chefs Plate and Cook it. These companies are all very similar in their offers: a box filled with fresh ingredients and recipe cards. Cook it stands out with its box for 3 people (good for 2 adults and 2 children). Cook it also offers ready-to-eat meals (simply heat up in the microwave). While Missfresh is the only one who offers a selection of tea, coffee or snacks that can be added to your order.


Comparison of meal kits services in Canada

To be included in this comparison, businesses must deliver at home throughout Quebec and have been in service for at least 1 year. Companies meeting these criteria are: Cook It™, GoodFood™, Chefs plate™ and MissFresh™. If you notice an error, please contact us as soon as possible using the form at the bottom of this page. Only plans with recipe choices are considered.

Cook itTM Chefs PlateTM GoodFood TM MissFreshTM HelloFreshMC

More Info More info More info More info More info

Headquater located in

Montreal Toronto Montreal Monteal Toronto

Delivery zones

Quebec and Ontario Everywhere in Canada Everywhere in Canada Everywhere in Canada Everywhere in Canada

Collect boxes and icepacks
(in the Montreal area)

Yes No No No No

Offer ready-to-eat meals

Yes No No Yes No

Offers add-on products

Yes No Yes Yes No

Gluten-free options

Yes No Yes No Yes

Price for 3 meals for 2 people

$77.00 $59.94 $82.44 $65.94 $82.99

Price for 3 meals for 3 people

$92.00 n.d. n.d. n.d. n.d.

Price for 3 meals for 4 people

$132.00 $107.88 $140.88 $119.88 $139.99

Price for 3 meals for 6 people

$159.00 n.d. n.d. $170.82 n.d.

Subscription without commitments

Yes Yes Yes Yes Yes

Can change the number of recipes and portion anytime

Yes Yes Yes Yes Yes

New menu every week

Yes Yes Yes Yes Yes

Offers a rewards program

Star Chef program No No No No

Smallest box (recipes)

1 2 2 2 3

Biggest box (recipes)

7 4 4 7 4

Number of recipes offered per week (regular subscription)

14 12 12 14 15

100% Meat without added hormones

Yes No No No Yes

Latest news

Cook it acquires Locaal Chefs Plate acquired by HelloFresh Goodfood launches reusable box Metro sells MissFesh to Cook it Chefs Plate acquired by HelloFresh
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This site is a Cook It ™ initiative to provide a comparison of the various ready-to-cook services. All data compiled in the table comes directly from government registers and COOK IT ™, GOODFOOD ™, CHEF’S PLATE ™ and MISSFRESH ™ business registers. In order to allow a detailed analysis, we selected 19 criteria of 100% quantitative comparison, that is to say based on data that can be verified at any time. The package of 3 selected recipes, being the best-selling product in the industry, was chosen for price comparison. Companies are ranked, from left to right, in order of foundation, then alphabetical in case of equality. If you notice an error, or wish to add a comparison criterion, please contact us as soon as possible at